Scholastic — Jess Souza

Project Info

Year: 2016

Client: Scholastic App

My Role: UX and UI Designer

Description:
Scholastic is a system to integrate school and parents' communication with a powerful AI that provides inputs on how to help the kids learn more effectively. This app is the digital version of the "school agenda" that connects parents and schools easily.

The main goal of this project was to create a pleasant UI and a simple/effective user experience through the app. Since it has a lot of features, it needed to be easy and user-friendly. I was invited to do a new UI for the 2.0 version of Schoolastic, an app that is a mobile version of the school reports, helping the parents to see all the everyday details of their kids at school. I first started with competitor research and reading all the user research provided by the psychology team. After that, I designed the optimal user journey, the sitemap for the app, and a visual concept for the main screen. I tried to make this app as user-friendly as possible, and I used some close friends as testers for my first prototypes (with the client's approval).

All the elements of this app were tested with users and evaluated by the psychology team, and it ended up having great feedback from users and investors.