To make these layouts I used iStock photos, along with 3d models of the products and illustrations. On Facebook, we have a principle to look like our users' real life situations, using everyday elements and making the final image look as real as possible. Instagram is more inspirational, requiring layouts that are more good-looking and better crafted.
02.Photo + lettering
O Boticário already has some proprietary photo shootings, and my role was to create letterings for these photos that were posted on Facebook.